Digital Blacksmiths Founder and CEO Wilfried Ligthart
Wilfried Ligthart (50) is a Digital Blacksmith that specializes in driving external traffic He is an expert in developing, engaging and monetize digital communities. After a Master in Finance and a Master in Communication, he worked for years as a CEO in a multi-million-dollar Media Company in The Netherlands. He soon saw that the world was making a gigantic shift in how people live their lives and conduct business. Traditional means getting in contact with your client has totally changed in the last decade. As an entrepreneur, you need to adjust, almost on a daily basis.
As a Digital Blacksmith, he advises entrepreneurs on developing an online marketing strategy crafted to meet the goals and objectives of any company. He has grown multiple Facebook fan pages amassing millions of followers and then converting these followers into paid customers. Finding your tribe and die-hard fans is essential to making it to the big leagues and Wilfried will show you just how to do that. Last year Wilfried reached 2 billion people on Facebook on a $ 10K budget.
Wilfried is an expert speaker and travels the world teaching people how to build, manage and optimize ROI-focused communities with loyal buyers. In 2018 he spoke at Amazon Headquarters in London about how to drive external traffic to Amazon. His, no sales pitch speeches, are all hands-on tips about:
How to manage and create social media and online communities and how to turn loyal followers in VIP buyers.
SOCIAL MEDIA ADVERTISING
How to optimize Facebook and Social campaigns to increase brand awareness, leads, and conversion both to your own website and Amazon.
GOOGLE ADWORDS MANAGEMENT
How to effectively use Google AdWords, Shopping ads and YouTube ads. How to get the best traffic with the lowest PPC.
SEO & BLOG ARTICLE WRITING
How to rank number 1 on Google and Bing. Outrank the competition with your keywords that drives business results by connecting user intent with relevant content.
CONTESTS & GIVEAWAYS
How to build fun and interactive social media contests and giveaways that grow the audience and engage the community. What is the best strategy for product launches?
How to maintain and improve online reputation by monitoring and responding to reviews, questions, and comments.
MESSENGER BOTS AND EMAIL MARKETING
How to setup Email and Messenger sequences that convert new customers, increase LTV, and drive revenue growth.
He is the author of the upcoming book The Secrest of Social Media
Past Speaker Events:
Kevin King’s Billion Dollar Seller Summit, Austin Texas May 2019 Link
Cat Howell’s Facebook Agency Accelerator, FIJI April 2019
Gerry Robert’s Bookology Bootcamp Stockholm March 2019
Gerry Robert’s Bookology Bootcamp London March 2019
ASGTG (2nd best Amazon seller meetup) New York January 2019 Link
Merge Orlando USA, September 2018 Link
Amazon Headquarters, London UK, July 2018 Link
Source in Asia, Yiwu China, April 2018
AdWords Fundamentals is about all the intermediate theories, including the advantages of using Adwords in online marketing. We use the best practices for optimizing and managing AdWords campaigns.
Google Shopping Certification covers intermediate and basic concepts, such as developing a Merchant Center consideration and product information feed and managing and creating Shopping campaigns.
The Google Analytics Individual Qualification covers Fundamental and advanced Google Analytics Theories.
This includes principles and planning; execution and information collection; administration and configuration; conversion and attribution; and reports, diagrams, and measurements.
AdWords Video Certification covers Intermediate and Basic Theories, Such as best practices for Producing, Optimizing and Managing Movie Promotion campaigns across YouTube and the Internet
Microsoft Bing Ads Accreditation
A Bing Ads Accredited Professional is the Microsoft-Bing-Yahoo equivalent a Google AdWords Qualified Individual and a Google AdWords Certified Partner. You need to take an exam that consists of approximately 100 questions, and you need to have proof that you have managed at least one active Bing-Yahoo advertising account.