If you would like to look for new opportunities, look for the best talent or communicate with the Industry leaders, then LinkedIn is the place to be. Though your LinkedIn profile is the gateway to new opportunities, too many people still make mistakes that will not get you the result you are aiming for.
Here are six mistakes that will kill your LinkedIn profile and tips on what you should do.
1. An Unprofessional LinkedIn Profile Photo
Your photo is the first introduction to your network.
No profile photograph: If you are going to engage in social networking, then a profile photo is a prerequisite. People today want to know with whom they are interacting. Insert your LinkedIn profile photo now.
Do not have an unprofessional photo. Remember, the LinkedIn platform is a professional social networking site. No photographs in sunglasses. No pictures of your beloved pet. No shot photograph of your face from a group shot, where another individual’s arm remains around your shoulder.
The Ideal Photo: Whatever photograph you exhibit, ensure that your picture not only represents who you are but also who you want to be. Your profile photo will be looked at by your present employer, prospective employers, colleagues, coworkers, and other LinkedIn members. While the best LinkedIn profile photograph is a color headshot with you looking straight at the camera, you could also be creative so long as you are authentic.
2. The Confusing LinkedIn Job Title
After perusing your name and profile photograph, LinkedIn members will gravitate to your LinkedIn title. Keep. It. Simple. Your job title ought to be straightforward and straightforward to understand. Avoid The High-Level Title: “Finance Professional.” (People want to know what precisely you do). Prevent The Vague Title: “Entrepreneurial Leader.” (What’s that?) Prevent The Meaningless Title: “Results-Oriented Lawyer.” (Focus on the kind of law you practice, not how amazing you are).
What if you do not have a job but are searching for one? Say so in the job title place. If you can, specify the sort of business or role so that individuals can help connect you and help with your job search.
3. The Exhausting List of your Job Description
When sharing your work history, use this area to tell a story. Your resume isn’t your activity list in your high school yearbook or merely a hodge-podge of companies where you worked. Find a way to link these adventures by a common thread that states who you were, who you are, and what road you are on to become an authority in your field.
Take these questions into consideration as you compose your job descriptions:
- Perhaps you have worked in the same sector and for that reason, are you a business expert?
- Have you worked in a variety of businesses or roles, and if so, why the change?
- Did you had one job experience short-lived, and if so, why?
- How can you progress during your career?
- What did you achieve in each function?
- Instead of focusing solely on job titles and companies, focus on how you generated impact.
4. Not Being Yourself In Your LinkedIn Profile
Always be authentic. Tell your story. Do it in a real way. You may expect to become your favorite CEO, celebrity or writer, but communicate in a manner that reflects your tone and character. Share your distinctive voice. People today would like to network with you, not somebody that you are pretending to be.
5. Not Helping Other People On LinkedIn
LinkedIn is not about merely building connections and locating a new career. One thing you need to do on LinkedIn is to return. Check your feed every day and help others. Inspire them, pay it forward by sharing your knowledge, give to get! And promise me this: the next time you see somebody in your news feed who’s looking for a new job, even if you don’t know that person add a “like” to their post, for example
- – Add a comment
- – Offer advice
- – Encourage them.
6. Confuse It With Facebook
The distinctions are obvious to most, but some lump all social networking tools together in a bucket that they will call “anything goes.” Don’t be among these people. LinkedIn connections, messages, and articles should be earmarked for building your professional network, joining groups of individuals who share your interests, expanding your career skills and knowledge, and learning about new job opportunities. Do not use it for casual social interaction, posting office celebration selfies, or anything else which may turn a prospective employer off.
7. Failing to Align Your Profile with Your Expertise
When digital marketing and advertising headhunters look through your profile, they should get a fantastic understanding of what you do, what you have done, and what you can do for an organization.
LinkedIn is an important data point for electronic recruiters and employers to use when evaluating your candidacy for a position. And in case you’ve got minor mistakes like incorrect grammar and misspellings disperse during your profile, then these are all red flags. Typos on your job title, company name, or another portion of your profile speak volumes and cause you to look careless or worse — lacking proper grammar skills, which is extremely alarming for people pursuing an executive position.
If you want to impress anyone who lands on your profile, you have to instantly grab their attention and make it worth their stay. Make your headline summary concise and persuasive to be certain you hold their attention..
8. Not Establishing Clear-Cut Goals
Digital marketing headhunters despise seeing marketers who fail to set up goals for themselves in regards to LinkedIn.
Setting target goals can help you in maximizing your efforts and making your time spent on this platform value it. Your ultimate aims should include making relations with brilliant men and women in your industry and remaining abreast of trends. But this requires an investment in time and effort so don’t expect to see immediate results. Rather, think about LinkedIn as a long-term solution to better your professional brand.
One of your top goals should also include displaying the value you can provide for companies. Position your skills and expertise to show your true worth for businesses and reveal that you can help them solve challenging business issues.
Conclusion
LinkedIn is the perfect place to build your own personal brand and reputation, along with establishing key relations in a world where it’s easy to get lost. Always remain professional, but take advantage of it to demonstrate your character as well — as long as it is not too personal, you’ll leave a lasting impression on digital marketing headhunters and recruiters that property in your profile.
LinkedIn ought to be a place for you to tell your professional story and showcase your expertise in the best way possible. By avoiding these risky mistakes, you successfully increase your chances of building a fantastic thing on LinkedIn and finally taking your career to new heights such as never before.
Take your career to new heights with a new job today
To your success,
Wilfried Ligthart
Digital Blacksmith
Picture:PK Studio / Shutterstock.com
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